BASATA

Category :

Fassion E-Commerce

Client :

Basata

Start Date :

7 August 2022

01 . The Challenge

A growing D2C brand approached us with a vision to launch their first online store. Despite having a strong offline presence, they faced several hurdles:


  • No existing digital infrastructure
  • Limited understanding of eCommerce platforms
  • Concerns around payment gateway integration and logistics
  • Need for a scalable, SEO-friendly website to attract organic traffic
  • 02 . The Solution

    Decrypton stepped in as a strategic tech partner and delivered a comprehensive solution.


    • Platform Selection & Setup: We chose Shopify for its scalability and ease of use, customizing the theme to match the brand’s identity.
    • SEO-Optimized Architecture: Implemented fast-loading pages, mobile responsiveness, and keyword-rich content to boost visibility.
    • Payment & Logistics Integration: Integrated Razorpay and Shiprocket for seamless transactions and order fulfillment.
    • Analytics & Growth Tools: Set up Google Analytics, Meta Pixel, and email marketing automation to track performance and drive conversions.

    03 . Results

    The client launched their eCommerce store within 3 weeks, saw a 40% increase in online inquiries, and began receiving orders within the first week of launch.

    Prev Project
    Manha Fashion
    Next Project
    Jammer India

    all Projects