Desire Label, a boutique fashion brand specializing in authentic Chikankari for women, wanted to take their handcrafted collections online. Their key challenges included:
No existing eCommerce infrastructure or digital storefront
Difficulty showcasing intricate handwork and product details online
Limited knowledge of SEO and digital marketing for fashion retail
Need for a scalable, mobile-friendly platform to reach a wider audience
02 . The Solution
Decrypton partnered with the brand to build a strong digital foundation.
eCommerce Website Development: Designed a visually rich, mobile-optimized Shopify store with high-resolution product galleries and zoom-in features to highlight Chikankari craftsmanship.
SEO Optimization: Implemented keyword-rich product descriptions, structured data, and optimized meta tags to improve search visibility for terms like “authentic Chikankari kurtis” and “handcrafted ethnic wear.”
Content Strategy: Created blog content and landing pages around Chikankari heritage, styling tips, and care guides to boost organic traffic.
Social Media Integration: Connected Instagram Shop and Facebook Catalog to drive traffic from social platforms directly to product pages.
03 . Results
Desire Label saw a 4x increase in website traffic, a steady rise in organic sales, and built a loyal customer base passionate about handcrafted Indian fashion.
